Here's our latest commercial. A piece of work that I will always be proud of.
The following ad is the inside story of this summer’s biggest event – Coca-Cola, the world’s biggest brand is putting peoples names on their cans and bottles. The story is a journey of a dog that’s trying to find its name on the new Coke cans. Through the dogs POV we see the exciting lifestyle of Johannesburg whilst meeting different types of teenagers across multiple sub-cultures all of whom are excited to find their names on cans. This journey tells a wonderful story of friendship and the connections that Coke brings whereas the setting and people give the commercial a sophisticated edge and cool that you’d only find in South Africa.
Below is the making of which ends off with the ad. - If you don't have 5mins to watch the whole piece the you can watch the ad here.
Credits:
CREATIVE TEAM:
BRETT MORRIS Chief creative officer
JONATHAN DEEB Executive Creative Director
JAMES CLOETE Creative director
NKGABISENG MOTAU Art Director
MUKONDELELI RALUSHAYI Copy writer
PRODUCER: VANESSA BORTHWICK
GROUP ACCOUNT DIRECTOR: STRUAN BOURQUIN
Production House:
Director: Greg Gray
Producer: Helena Woodfine
DOP: Paul Gilpin
Production House art director: Chris Bass
Post Production House: Deliverance Post Production
Editor: Ricky Boyd
Online edit : Blade
Music : Ting Tings – That's not my name
Brilliant Work Gabi!
ReplyDeleteTotally Love the campaign.
Brilliant Work Gabi!
ReplyDeleteTotally Love the campaign.
Thanks so much Sindie! xxo
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